Art Direction, Design, Production
When DTS joined forces with IMAX to create IMAX Enhanced, it was an exciting challenge to introduce the world to this new licensing and certification home entertainment program, and showcase its four pillars: Image, Sound, Scale, and Content. We had to communicate the IMAX Enhanced was by IMAX DTS while also getting across the exciting information about the program. The balance was reached with graphic and geometric design and layers of typography and imagery. The program breathes fresh life into the home entertainment space and communicates the highest level of integrity and quality.